The community-minded Nukumoi Surf Shop located in sunny southside Po‘ipū, is family owned and operated, and has been for nearly 25 years. Opened by Bob and Christine French next to their first business, Brennecke’s Beach Broiler, Nukumoi is named after Nukumoi Point, an advance break located off the beach fronting the store.

It’s all in the family with sons Hoku and Kainoa, daughter Kelly and son-in-law Joe running the day-to-day operation, assisted by other daughters Rochelle (a former surf pro) and Jessica.

It’s here that you’ll find some of the best quality beach and surf accessories, beach apparel and equipment rentals—everything you’ll need for a day of fun at the beach. “If we don’t have it, then you don’t need it!” states Kelly with pride. 

What’s more, they offer surf lessons at Po‘ipū Beach too—“a great location for maximum success.” With its consistent surf, easy rides, sandy beach, fun environment, and located within walking distance of the shop, it can’t be beat.

Kelly says they may not have their own surf school, however, the ocean has been a constant throughout each of their lives. “We’re known for providing the best choices for whatever experience level you’re at,” she says. “From beginner to experienced, we find the best way for all to just get out there and have fun; just being in the ocean is what it’s all about!

“In Hawai‘i, we’re exposed to the ocean at a very young age,” she shares, speaking from experience. “We’re very blessed to enjoy it and so we provide the resources for those who decide to enjoy its magic. We’ve got the total package—great location, great service, great products! We’re proud of the environment we’ve created, and will continue the tradition from generation to generation.”

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