Maui Clothing Company

by Victoria Wayne-Bowley

Maui Clothing Company has been a staple of island fashion for over four decades. It was founded by my parents in 1982 on Front Street, Lahaina —the same year I was born. Now, at age 42, I stand as the co-owner and operator of our family business, carrying forward the legacy. We have grown from a single store into a beloved chain of swimwear and resort wear boutiques across the islands. Today I am proud to continue that vision, passion, and entrepreneurial spirit.

On Kauai, you can visit us at Cruise Kauai Boutique, Making Waves or our latest addition, Kauai Clothing Company. Our stores are the perfect place for a family to find what they need on vacation, be it a swimsuit, sundress, flip flops, beach bag, jewelry, Kauai t-shirts, hats, and sweatshirts as well as men’s and kid’s clothing.

Recently, I took an unexpected personal journey back in time. At 18 years old, I had the honor of being featured on the cover of This Week Magazine’sFebruary 14, 2000 issue, a snapshot of my youthful optimism and excitement for the future. I saw that framed at my mother’s house on the island of Lana’i and had an idea for a fun gift. I recently recreated that cover as a surprise Valentine’s Day gift for my husband, dated February 14, 2025. While it was a whimsical idea, planning it and doing the shoot was an experience that was both nostalgic and deeply meaningful. Looking at the two images side by side, I saw my growth from a swimmer, surfer beach girl with youthful exuberance into a confident, experienced, and astute business leader.

The past 25 years have been a journey of learning, resilience, and evolution. I have navigated the ever-changing retail landscape, embraced the challenges of entrepreneurship while raising a family, and found my voice as a leader in the retail and real estate industry that is both demanding and rewarding.

Owning and operating Maui Clothing Company has been an incredible ride. I’ve learned that success isn’t just about selling beautiful clothes; it’s about building relationships with our team members, fostering community, and staying true to the values that make Hawaii so special. 

Come visit our stores at Poipu Village and Shops at Kukui’ula to see for yourself!