Reeling the devastation, Lahaina holds hope for the future

Maui • January 9, 2024

A national historic landmark, the waterfront town of Lahaina has a rich history involving Hawaiian monarchs, missionaries and whalers. Lahaina served as the capital of the Hawaiian kingdom from 1820-1845 and in the middle 1800s, whalers came by the thousands to winter in the little seaport, anchoring their ships offshore.

Lahaina’s colorful history and idyllic location overlooking neighboring Lana‘i—combined with an abundance of modernday establishments offering shopping, dining and nightlife—have made Lahaina a favorite vacation spot for decades.

The August 8, 2023 wildfire that quickly razed the town had a profound impact on Lahaina’s families, businesses, historic landmarks, churches, schools and homes. Lives, jobs and treasures were tragically lost.

While Lahaina remains closed to the public until further notice out of respect to the town’s residents, West Maui accommodations have been reopening and visitation to open areas are welcomed. During this time, visitors are urged to be mindful and respectful of our island home and heed posted signage regarding the “burn zone” as cleanup continues.

Signs of recovery are underway, with West Maui retailers and restaurants reopening, including Hilo Hattie, Crazy Shirts and ABC Stores. Sprawling a full block on Front Street, the 150-yearold Lahaina Banyan Tree is showing regrowth, with reports of 60 percent of the tree showing green leaves. Some schools have reopened and Lahaianaluna High School celebrated its football homecoming on campus above Lahaina Town.

Many island businesses are showing aloha to those impacted by the wildfires in Lahaina and Upcountry Maui through donations and fundraisers. Crazy Shirts, which lost two of its Lahaina locations in the blaze, immediately supported American Red Cross efforts with a $10,000 donation and over 4,000 pieces of clothing.

Maui Quilt Shop in Wailuku organized an Aloha Quilt Donation Drive that collected 5,500 quilts. Shop employees and a team of volunteers led the “comfort” effort, which also gathered blankets and pillows. The bedding came from individuals and craft guilds from across Hawai‘i, all 50 U.S. states and Canada. “The drive was very successful and the recipients were grateful because the quilts were all handmade with care,” says shop owner Marilyn Sameshima. “When people don’t have anything, getting a quilt is something special—it made wherever they were staying feel like home.” Looking ahead, many challenges face Lahaina as community and government leaders meet to facilitate continued recovery efforts and plan the much anticipated steps of rebuilding.

Marilyn Sameshima of Maui Quilt Shop folds one of the many handmade quilts received during the Aloha Quilt Donation Drive to benefit island residents displaced during the August wildfires.

A woman is standing in a sewing shop holding a piece of fabric.

Photo: Maui Quilt Shop

A sticker that says maui forever strong on it

In addition, the Hawai‘i apparel company created a limited-edition “Maui Forever Strong” design with 20 percent of shirt sales donated to the Red Cross. Now available is The Maui Collection, a selection of Crazy Shirt designs from their archives that “encompass the very essence of The Valley Isle.”

Visitors wishing to help Maui in its recovery efforts can donate to the following:

Maui Strong Fund
Established by the Hawai‘i Community Foundation
www.hawaiicommunityfoundation.org/maui-strong

Maui United Way
www.mauiunitedway.org/donate

Kako‘o Maui Fund
Established by the Council for Native Hawaiian Advancement www.hawaiiancouncil.org/helpmaui/kakoomauifund/

Pre-Lahaina fire photos: by Creative Juice LLC

A church with a steeple and a cross on top

Maria Lanakila Church unscathed by Lahaina Fire (photo: Adobe Stock)

An aerial view of a small town next to a body of water

Lahaina, prior to the wildfires (photo: Creative Juice LLC)

 A person scuba diving next to a large school of fish in clear blue water, learn how to start scuba.
By Cheryl Lee January 21, 2026
Learn how to start scuba diving in Hawaii with clear steps, beginner essentials, top islands for training, safety tips, and what to expect on your first dives.
The peak of Mauna Kea on the big island of hawaii covered in snow
By Cheryl Lee January 19, 2026
It snows on Hawaii - and this post is here to break down the where, when, why, and how. Learn more about Hawaii’s snowfall and unique geography.
By Cheryl Lee January 16, 2026
Snorkeling in Hawaii is one of those experiences that stays with you long after you’ve dried off. The islands’ warm, clear waters are home to coral reefs teeming with tropical fish, sea turtles, and a variety of other marine life. Whether you’re a beginner testing out your first mask or a seasoned snorkeler chasing reef walls, Hawaii offers some of the best snorkeling conditions in the world. But before you grab your fins and jump in, it helps to understand what makes each island unique, how to snorkel safely, and how to protect the fragile ecosystems beneath the surface. Read our complete guide to making the most of snorkeling during your visit to the Hawaiian Islands.
1966 and 2026 This Week Hawaii magazine cover image
January 8, 2026
Discover the evolution of This Week Hawaii, from its 1966 founding to becoming Hawai‘i’s most widely read visitor magazine and digital travel resource.
Nene geese, what Hawaii  is known for.
By Cheryl Lee November 12, 2025
Discover what makes each Hawaiian Island unique, from Oahu’s surf culture to Kauai’s lush beauty and Maui’s luxury resorts. Learn more about what every Hawaiian island is about.
driving down a one way road on the coastline of hawaii with a view of the ocean and neighborhood
By Cheryl Lee October 27, 2025
Learn essential Hawaii driving etiquette and rules. From speed limits to local customs, here’s what you need to know for safe, respectful travel.
A kii statue in Puuhonua O Honaunau National Historical Park in Hawaii
By Cheryl Lee October 19, 2025
Looking to learn more about Hawaii’s history during your visit? This is our full guide to some of Hawaii’s best historical locations to visit during your stay!
Discover the best time to visit Hawaii.
By Cheryl Lee October 16, 2025
Plan your Hawaii trip smart! Learn the best months for sunny weather, fewer crowds, and good deals—plus insider tips from local island experts.
What Hawaiian Island Should You Visit? First-Timers Guide
By Cheryl Lee September 15, 2025
Planning your first Hawaii trip? Compare Oʻahu, Maui, Big Island & Kauaʻi in this guide to help you choose the best island for your perfect vacation.
By Cheryl Lee September 7, 2025
From farm-to-table fine dining and fresh island seafood to local shave ice and hidden roadside gems, Maui’s culinary scene offers something for every taste.